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Who is this course for?

The Aspiring Agency Owner

CrushCourse has been developed to provide you with a variety of highly efficient and applicable skills in the realm of web design. With the tools and knowledge you will acquire through CrushCourse, you will be able to take a concept from an idea to a beautifully dynamic online presentation in a very short period of time.

With CrushCourse you can assist the following business types with 100% confidence:

Coaches • Consultants • Therapists • Interior Designers • Handymen • Schools • YouTubers • All Fields of Construction • Concrete Companies • Land Developers • Real Estate • Bakeries • Churches • Artists • Musicians • Self Promoters • Speakers • Entertainers • Actors • Landscapers • Fabricators • Boutiques • Attorneys • and just about anything else you can think of 

Coaches • Consultants • Therapists • Interior Designers • Handymen • Schools • YouTubers • All Fields of Construction • Concrete Companies • Land Developers • Real Estate • Bakeries • Churches • Artists • Musicians • Self Promoters • Speakers • Entertainers • Actors • Landscapers • Fabricators • Boutiques • Attorneys • and just about anything else you can think of 

Coaches • Consultants • Therapists • Interior Designers • Handymen • Schools • YouTubers • All Fields of Construction • Concrete Companies • Land Developers • Real Estate • Bakeries • Churches • Artists • Musicians • Self Promoters • Speakers • Entertainers • Actors • Landscapers • Fabricators • Boutiques • Attorneys • and just about anything else you can think of 

Coaches • Consultants • Therapists • Interior Designers • Handymen • Schools • YouTubers • All Fields of Construction • Concrete Companies • Land Developers • Real Estate • Bakeries • Churches • Artists • Musicians • Self Promoters • Speakers • Entertainers • Actors • Landscapers • Fabricators • Boutiques • Attorneys • and just about anything else you can think of 

Coaches • Consultants • Therapists • Interior Designers • Handymen • Schools • YouTubers • All Fields of Construction • Concrete Companies • Land Developers • Real Estate • Bakeries • Churches • Artists • Musicians • Self Promoters • Speakers • Entertainers • Actors • Landscapers • Fabricators • Boutiques • Attorneys • and just about anything else you can think of 

Coaches • Consultants • Therapists • Interior Designers • Handymen • Schools • YouTubers • All Fields of Construction • Concrete Companies • Land Developers • Real Estate • Bakeries • Churches • Artists • Musicians • Self Promoters • Speakers • Entertainers • Actors • Landscapers • Fabricators • Boutiques • Attorneys • and just about anything else you can think of 

Coaches • Consultants • Therapists • Interior Designers • Handymen • Schools • YouTubers • All Fields of Construction • Concrete Companies • Land Developers • Real Estate • Bakeries • Churches • Artists • Musicians • Self Promoters • Speakers • Entertainers • Actors • Landscapers • Fabricators • Boutiques • Attorneys • and just about anything else you can think of 

Coaches • Consultants • Therapists • Interior Designers • Handymen • Schools • YouTubers • All Fields of Construction • Concrete Companies • Land Developers • Real Estate • Bakeries • Churches • Artists • Musicians • Self Promoters • Speakers • Entertainers • Actors • Landscapers • Fabricators • Boutiques • Attorneys • and just about anything else you can think of 

Whether you are a photographer, graphic designer, coder, animator, video editor, business owner, advertiser, marketer, entrepreneur, or hometown hustler, this course is for you! With the power of Photoshop and WordPress, there is literally nothing you can’t promote. If you’re in business for yourself, want to save money, and/or want full control over the creative process, then this course is also for you.

Even if you’re just starting out and have absolutely no understanding of web design, I’ll guide you along the way. From the initial step of choosing your domain name to the final step of publishing your completed website, I’ll teach you what to do and how to do it. And, maybe more importantly, what not to do. With over 20 years of experience in the web development industry, I will help you avoid thousands of hours of trial, error, frustration, sweat, tears, and money.

With my guidance, I won’t just help you create it, I’ll help you crush it.

What is Shane's experience?

Being an entrepreneur is in my DNA.

I’ve been helping business owners digitally convey their messages for about two decades now.

It started out like this…

Back in the 90’s, I started a mobile window tinting company in Las Vegas, Tintek Window Tinting. I eventually became one of the most sought-after window tinters in the valley. I did extremely well and established a stellar reputation. My phone rang off the hook and I could hardly keep up with the demand.

I was tired of relying on others to create my own marketing materials, so I started to teach myself how to do it. We’re talking back in the late ’90s. Working on an old PC, with dial-up internet, AOL, and using Print Master design software. It was brutal, but I wouldn’t settle for mediocrity. So over the years, I would upgrade my machines, cameras, software, and knowledge base.

As a mobile window tinter, I would find myself in the back of businesses working on fleet trucks and then eventually the owners’ Hummer. The owner would ask for my card and impressed, they would ask, who does these for you? (meaning the cards) I would tell them that I designed them and had them printed. Back then they were pretty flashy. 14 pt, gloss black with a silver foil logo. I would hand them a flyer I designed and direct them to my website. Yes, I had a website for my tint company back in the ’90s, however, most of my business was still coming from phone book ads back then.

In any case, the owner of the business would be impressed with my marketing materials and would ask me if I could help them out with theirs. Of course, I obliged. Slowly but surely, I would find myself helping business owners more with their business needs than with tinting their windows. I continued to educate myself incessantly.

I got a job at Sunkist Grafix in Henderson and it wasn’t long before they put me in the Chromira department, running 60″ LED large format printers. Well, what was great about that was, not only was I learning large-format printing, but I was also dramatically evolving my design skills.

I would cue up a roll of film and it would take a couple of hours to print. So, I would use the time to play around in photoshop. When I ran into an obstacle that I couldn’t overcome, I would walk over to the art department and ask a dozen different artists how to do what I was wanting to do. It was very enlightening. I would be shown several different ways to accomplish the same result. I ate it up.

I worked late and would have clients come to my manager’s office pretending it was mine. I would consult, create, and deliver while at my job. Don’t get me wrong, I have a very high work ethic and all of my tasks for Sunkist were completed before I catered to my own clients.

I was learning the differences between Adobe Illustrator, Photoshop, and Corel Draw while being shown the diametrically opposed worlds of vector-based and bitmap graphics. I was understanding the various image formats of jpg, tiff, eps, png, pdf, etc. I was taught the nuances between RGB, CMYK, and HEXADECIMAL color palettes. Not only was I learning about these things; I was creating, printing, and physically installing these graphically laden substrates.

I opened a photography studio called Lucid Lenz, with a Sony Cybershot, and was shooting, printing, and hanging beautiful portraits for families all over the valley. I was subsequently hired to shoot weddings in Las Vegas, Sedona, Zion, and Calabasas.

I was commissioned by Parade of Homes to design their magazine and help their vendors with their marketing materials. All the while, I was incrementally learning the seemingly fragile and frustrating world of web design. I started with basic HTML and then FLASH showed up. I hired a couple of people versed in FLASH to implement my visions. I would design statically in Photoshop and they would drop the elements into the FLASH templates that I would purchase. Then APPLE dropped the bomb… no more FLASH! All of that work over the years was in vain as HTML5 came into the scene.

I dipped my toes into the world of WordPress, just long enough to get cold feet and run the other way. I found myself immediately frustrated with the platform. For the record, this was around 2008. So, I took it upon myself to build sites on Wix and Weebly. My clients were satisfied, but I wasn’t. After a couple of years, I decided once again to give WordPress a shot. I had to, half the web was built with it and the professionalism of Weebly severely lacked in luster. Fast forward more than a decade and I’m certainly glad I weathered the digital storm of nuance and frustration as my skills have liberated me from being confined to an office and a boss.

To date, I have successfully assisted hundreds of businesses all over the country and continue to this day.

How much do you really make per website?

On average, a typical website project yields

$4,000 - $6,000

However, websites can lead to other projects and the life of the client can reach into the 10’s of thousands. Check out the images below to see accounts due within the next 30 days as of December 2022, check payments (click on the image to view larger and zoom in on the totals),  and lifetime profits of a few clients.

Click on any image to view it larger.

Click the arrows to scroll through faster.

This is a screenshot of my Wave account showing what is coming due within the next 30 days, as of December 2022.

Why WordPress?

Because WordPress, that’s why.

It’s a fantastic platform with massive flexibility. I’ve dabbled in Wix, Drupal, and Squarespace. They’re all great platforms, but I just can’t achieve the aesthetic appeal and user functionality in them that I can in WordPress.

  • WordPress is an all-around robust and comprehensive platform that allows me to create exactly what I want to create.
  • WordPress is used by 43.1% of the top 10 million websites as of December 2022, it is the most popular content management system solution in use today.
  • WordPress itself is free. Themes and Plugins sometimes cost money, but the investment far outweighs the expense.

Usage statistics of the Top 10 Million Websites, in order of popularity, using a CMS platform.

(Content Management System)

WordPress

43.1%

Shopify

3.9%

Wix

2.4%

Squarespace

2.0%

The rest of them...

1.8%

What can I expect from the course?

A simplified approach and beautiful results that get you paid.

I don’t have all the answers, but the answers I do have, keep the checks coming in and my clients happy. So happy, in fact, that I haven’t had to advertise. My clients eagerly refer me to their friends and associates.

I can guide you from knowing absolutely nothing at all to publishing a beautifully dynamic website in a fraction of the time it would take you on your own. I belong to several Facebook groups that focus on WordPress and the things I see them talk about there make my brain wrinkle. So much talk about CSS, coding, security issues, and just so much overkill jargon it gives me a headache. I don’t participate because I don’t have to. I don’t work like that. I’m sure whatever they are talking about is important to them, but not to me. I have a very streamlined, no-nonsense approach to how I develop WordPress websites.

Follow my lead and you’ll never have to feel like this guy!

A vast majority of the course is screen recordings of my step-by-step process along with some helpful links and downloadable documents.  I also include lots of resources, references, pro tips, and tricks. As well as general informative videos and mindset hacks.

If you follow my exact process from domain purchase to publishing and clearing the cache of the final page of your WordPress website, I guarantee you’ll have no issues. If you do, they will be easily resolved with my help or some help from the community. I have a very precise and streamlined formula that is trouble-free and creates ridiculously beautiful results.

For those wanting to start a business in web design, I have created several videos on client relations, pitch meetings, content mining, expectations, boundaries, and closing the deal. As well as resources and templates for content inspiration and consolidation, proposals, invoicing, and business essentials.

I also offer weekly live group Q&A’s, one-on-one coaching sessions, and an online community for everyone to share their successes, bounce ideas, troubleshoot, and ask questions relative to the course.

How long is the course?

That’s up to you!

CrushCourse is designed to be self-paced and will continue to evolve over time. Currently, there are 16 modules, with over 80 videos.

A solid estimate would be, if you average 10-15 hours per week, it should take about 6-8 weeks to complete your first site. You can speed up your pace or slow it down, as needed. If you ever need additional guidance or feedback in any part of the course, you will have access to the community forums, weekly live Q&A  Zoom meetings, and one-on-one coaching sessions with me. I truly enjoy watching people succeed and master whatever they do, and it is my goal is to help you do so.

So, no worries, I will be here to help you along the way!

Is there any kind of guarantee?

Absolutely!

CrushCourse has a 7-Day Satisfaction Guarantee.

If you are not completely satisfied and don’t feel you’ve received an enormous amount of practical and applicable knowledge within 7 days, contact me for a full refund, no questions asked!

What kind of hardware and software is needed?

To set yourself up for success, you’ll want to invest in the following:

Computer:

If your current computer doesn’t have any problem editing home movies, then you’ll be fine. I work on a Mac and utilize multiple desktops on a single screen, which I love! However, if you don’t have that option, a second monitor would certainly come in handy.

Webcam:

You’re going to want to be able to capture semi-professional quality videos of yourself. Meaning, a standard built-in webcam usually doesn’t cut it and you’re going to have to upgrade. Facecam by Elgato is an excellent option for just under $170. (which beats having to buy an expensive DSLR)

Microphone:

Audio quality is almost more important than the video itself. So, make sure your mic is up to par. I’m using a Yeti Blue, but there are several options out there to choose from that are reasonably priced and sound amazing.

Video Editor:

I use iMovie and it does exactly what I need it to do. Simple and uncomplicated. Use whatever floats your boat.

Photoshop:

Sure, lots of people are using Canva these days, but the industry standard is Photoshop. Canva is like the Wix of image editing. It gets the job done, but it’s not as polished or robust as Photoshop. And, in all actuality, the Adobe Photography Plan (which includes Photoshop) is only $9.99 per month. While Canva’s Pro Plan (which is what you would need to be semi-comparable) is $12.99 per month. So, Photoshop is not only more powerful, it’s cheaper. Who knew.. lol.